Revel Stoke Spiced Whisky is the first of its kind. Despite its originality, it was collecting dust where it didn?t belong ? on the whisky and/or spiced rum shelves. We rebranded and gave definition to a new market segment. a place between young and old. Where skirt-chasing pirates aren?t welcome and a manufactured history has nothing to do with having fun today. We simply asked people to stoke the moment, wherever that moment may be.
We started with packaging. Creating a visual tone that is loose, adventurous, and all together manly.